Lisa Williams, Marketing Communications Manager
714.333.3220
lisa.williams@parexusa.com
FOR IMMEDIATE RELEASE:
Parex USA Announces the Launch of Allegro II
Anaheim, CA — July 13, 2010 - Parex USA, Inc. the parent company of leading building material brands; Parex, Teifs, LaHabra, El Rey Stucco, and Merkrete today announced the launch of the new and improved Allegro II.
With the use of an advanced polymer, the new formula has been changed to an improved richer product. The Allegro II advancements provide superior coverage, scrub resistance, hiding power and color fastness. "Allegro II is best used to change and refresh color on new and existing surfaces without affecting the existing surface texture," said Jenn Pregowski, Brand Manager. "Because Allegro II is a powder material, only water and the liquid tint color needs to be added to achieve the desired color. Allegro II fuses with the cement instead of simply adhering to the stucco surface like paint. Also, since Allegro II cures faster than paint, a second coat can be applied almost immediately after the first. It cures well in humid conditions and can be exposed to rain soon after application unlike paint."
Due to its revolutionary product characteristics Allegro II is more economical than paint and won't blister or peel like paint. In addition to the added benefits that Allegro II provides over paint, it won't trap moisture in the wall that can create mold, is vapor permeable allowing the surface to breathe, and is not affected by exposure to UV and fade like paint.
Allegro II is a flat, non-gloss finish. When Allegro II is used, no primer is necessary. Available in all standard LaHabra and El Rey colors. Custom colors available upon request.
About Parex USA
Parex USA is the US based parent company of leading building material brands; Parex, LaHabra, Teifs, El Rey Stucco, & Merkrete . The product lines of Parex USA are designed for the, new/retrofit, construction of commercial, institutional and residential buildings. The 2002, ISO 9001-2000 certification of Parex helped to substantiate Parex USA as a leader in the building materials industry with over 80 years of combined experience in the US construction industry. For more information regarding Parex USA visit www.ParexUSA.com.
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