Lisa Williams, Marketing Communications Manager
714.333.3220
lisa.williams@parexusa.com
FOR IMMEDIATE RELEASE:
Parex USA Announces ColorFast Enhanced Proprietary Pigment System
Pigments include a warranty against fading and designed to provide bolder, brighter colors
Anaheim, CA — January 17, 2012 - Parex USA, Inc. the parent company of leading building material brands; Parex, LaHabra , El Rey, Teifs, and Merkrete today announced the launch of the Parex ColorFast Pigment System.
The new ColorFast pigments are designed to meet the needs of projects requiring bolder, brighter colors. This system increases the range of color options, creating a broader spectrum of more vibrant colors. The advanced technology behind the ColorFast Pigment System incorporates an inorganic blend of high-quality pigments to help avoid unsightly fading issues.
"ColorFast pigments provide unparalleled quality, durability and performance," said Heidi Larsen, Product Manager. "Discerning architects, owners and builders can now specify vivid colors with superior fade resistance for their premier projects."
ColorFast pigments can be used with any Parex finish or coating. Aside from the increased color palette, the ColorFast System offers longer lasting color (UV fastness), enhanced opacity, increased water resistivity, and improved tack for less dirt pick-up. When used with Parex Exterior Finishes or Coatings, Parex USA offers an unprecedented anti-fade warranty with ColorFast pigments. With the environment in mind, all Parex ColorFast pigments are VOC and APEO-free.
To learn more about the Parex Colorfast Pigment System, visit www.parex.com
About Parex USA
Parex USA is the US based parent company of leading building material brands; Parex, LaHabra, Teifs, El Rey Stucco, & Merkrete . The product lines of Parex USA are designed for the, new/retrofit, construction of commercial, institutional and residential buildings. The 2002, ISO 9001-2000 certification of Parex helped to substantiate Parex USA as a leader in the building materials industry with over 80 years of combined experience in the US construction industry. For more information regarding Parex USA visit www.ParexUSA.com.
- END -