Lisa Williams, Marketing Communications Manager
714.333.3220
lisa.williams@parexusa.com
FOR IMMEDIATE RELEASE:
PAREX USA ANNOUNCES THE ACQUISITION OF THE VARIANCE PRODUCT LINE
Long Term Licensing Agreement Gives Exclusive Global Rights to Market, Sell and Manufacture
Anaheim, CA — December 08, 2011 - Parex USA, Inc. the parent company of leading building material brands; Parex, LaHabra , El Rey Stucco, Teifs, and Merkrete today announced the acquisition of the exclusive global rights to market, sell and manufacture the Variance product line under a long term licensing agreement with Variance Finishes, LLC.
Variance products are specialty acrylic finishes which offer virtually unlimited color, texture and design options. Their products are used for interior and exterior environments and are similar to the Parex USA Select Finish line. Going forward the Variance products and the Select Finish products will be merged together and will be marketed under the Variance brand and sold as a Parex USA product.
"Parex USA sees this as great opportunity for this Variance Finish offering as an extension of our Specialty finish offering," said Buck Buchanan, Vice President of Sales and Marketing for Parex USA. "The design capabilities of Variance Finishes offer unlimited options and we are excited for this new venture."
Rob Knight, the President of Variance Finishes, LLC, will join Parex USA as the Product Development Manager for the Variance product line.
For more information regarding Variance, Select Finish and other innovative products from Parex USA visit www.parexusa.com.
About Parex USA
Parex USA is the US based parent company of leading building material brands; Parex, LaHabra, Teifs, El Rey Stucco, & Merkrete . The product lines of Parex USA are designed for the, new/retrofit, construction of commercial, institutional and residential buildings. The 2002, ISO 9001-2000 certification of Parex helped to substantiate Parex USA as a leader in the building materials industry with over 80 years of combined experience in the US construction industry. For more information regarding Parex USA visit www.ParexUSA.com.
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